Agency Life

UNTJ4460- PR Communication

Today, members of UNT PRSSA, as well and NABJ (National Association of Black Journalists) and NAHJ (National Association of Hispanic Journalists) members had the opportunity to make visits to the Edelman and Weber Shandwick offices. These are some of the top public relations agencies in the country (and world) and today was definitely a great learning experience.

We started our day at Edelman and heard from Leigh Daniels, who is a UNT alumnae. She started off as an intern in the Dallas office and is currently an assistant account executive in their corporate practice.

Edelman is the largest PR agency in the world with over 6,500 employees in 65 cities. They have an impressive client list and have done some cool campaigns with Dos Equis and Symantec, just to name a few. We also heard from Erica Harmon and Shea Agnew who work on Edelman’s education practice.

For lunch we met with Lauren Frock, former president of UNT PRSSA who was recently promoted to an assistant account executive position at another agency Fleishman Hillard, as well as other UNT alumni that currently work there. It was great to talk to someone who has so recently experienced what we are currently going through in terms of succeeding at a great internship at a great firm and loving what they are doing. Thanks Lauren!

Up next was Weber Shandwick.

We first heard from Neil Nowlin, executive vice president and general manager. He shared some great advice with us on how to succeed in an internship, not just at Weber, but anywhere.

  1. Take initiative
  2. Come with the right attitude
  3. Be willing to do anything

We also heard from two staff members who transitioned from being interns and are now staff members about some of the tech accounts that they are working on.

Next up were staffers that work in The Studio, which is Weber Shandwick’s in-house creative team. We got to look at some of the work that they have done including the bid book for Dallas to host the 2016 Republican National Convention and the annual report for The Meadows Foundation.

Anytime professional take the time out of their workdays to meet with students, I am grateful. The learning we get in classrooms is good, but hearing from people who currently work in the industry is something that is invaluable.

Thanks again to all the staff at Weber Shandwick and Edelman for the hospitality.



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